Insurance Marketing 101
Insurance Marketing
Insurance agencies around the world are continually inundated with information about Internet Marketing but many are left wondering what does this marketing entail, does it really work, and how does it truly affect them!
At Adovio, we’re here to help simplify this enigma by explaining how a strategic Insurance Marketing campaign can positively impact your agency and give you the competitive edge you need to sustain and to also grow your business!
Insurance Agencies have two common concerns: 1) Obtaining the best Commission Structures and 2) Generating MORE Leads! In the not too distant past, insurance agencies were able to acquire hot leads from a number of reliable sources. However, research indicates that “good leads” are becoming harder and harder to find so now, it is up to agencies to take matters into their own hands and locate a new source for HOT leads! The hunter now becomes the hunted! That’s where Insurance Marketing comes into play!
How it all works
Effective Insurance Marketing requires meticulous analysis and formulation of strategies and methods that enhance an insurance agency’s online visibility with two goals: to make the agency stand out AND drive as much traffic to it as possible! That requires the following critical steps:
A. Website Optimization- Creating a new site or modifying an existing one to meet both your online and behind the scenes marketing needs. It must serve 3 vital functions:
- To be Aesthetically Appealing (you have no more than 3 seconds to capture your prospect’s attention);
- Interactivity, with a call to action (your site must engage your prospects and provide a service; i.e.: appropriate quoting system); and
- Auto enrollment into a Drip Marketing Campaign – signing up for newsletters, contests and giveaways and other training and development modules.
B. Penetrating the world wide web with strategic material about your agency in the form of blogs, articles, press releases, targeting strategic search terminology, and utilizing a variety of appropriate social media sources to catapult and then maintain your business at the top of internet search engines.
As simple as this may sound, it requires specialized training in search engine optimization and an expertise in devising effective online marketing strategies that are best suited for insurance agencies.
Insurance Specialty
To properly market your specific products and services, it is critical to enlist the help of an internet marketing agency that has an intimate knowledge of your industry, products and services. Adovio prides itself in being an industry leader by specializing in the insurance industry and for possessing a thorough understanding of how insurance agencies operate and what challenges they face. But more importantly, Adovio’s “Adaptive Marketing” system has the ability to maximize an agency’s marketing efforts to generate solid, consistent and reliable leads!
“Adaptive Marketing” vs. Marketing in a Box!
Adovio’s custom “Adaptive Marketing” system is tailored to an agency’s unique products and services and strategically penetrates geographically desired locations that best meet an agency’s overall growth objectives and potential. The overall scope of Adovio’s methodology includes:
- A full Insurance Marketing analysis of your agency’s products and services.
- Evaluation of your agency’s website; providing suggestions for web maximization and effectiveness.
- Devising a custom Insurance Marketing proposal which includes selection of the most appropriate search engine keywords and phrases with an aim at achieving and maintaining sustainable growth objectives.
- On-going evaluation of your agency’s Insurance Marketing progress with an eye on your competitors while continually devising strategies to stay multiple steps ahead of the competition!
- Monthly reports and one-on-one meetings with a dedicated advisor who thoroughly explains your agency’s marketing progress as well as detailing upcoming strategies and Insurance Marketing efforts.
Adovio leverages the power of the Internet by creating a level playing field for those who truly want to expand their lead sources and substantially grow their businesses. Adovio reaches this goal by de-mystifying insurance marketing and creating achievable strategies that can help agencies sustain their businesses even in tough economic times!
Insurance Marketing
Out with the old…
Simply put, the old ways of buying leads and attracting traffic to your business no longer work. The yellow pages reach less than 7% of the population; the leads you purchase are watered down and lukewarm at best; and simply creating a website without marketing it properly just makes you invisible compared to other agencies who actively market their websites to the online consumers.
In with the new…
At Adovio, we not only take the time to thoroughly explain Internet marketing to our clients so they are fully educated on the specific strategies impacting their business, we thrive in watching our clients experience firsthand the fruits of implementing custom “Adaptive Marketing” strategies that are transforming the way they run their businesses! Providing our clients the continual competitive advantage they’ve always wanted is Adovio’s primary goal! Bottom line, our clients get the type of leads they want!! The potential for insurance agencies to compete and succeed on the Internet is limitless! So ask yourself, what’s your growth potential? To find out, contact Adovio and let us get you started on your path to success!!
Related:
Online Insurance Marketing Secrets
